Sponsorship by Bass Brewers through Grolsch Premium Lager

Hampshire County Cricket Club is delighted to announce their new Club Sponsor is to be Grolsch Premium Lager a leading brand of Bass Brewers.

A three year contract has been agreed and commences with immediate effect through to February 2002. This period will cover a vital time in the Club's history, with the departure from the County Ground, Northlands Road at the end of the 2000 season to the new Ground at West End where First-Class Cricket will commence in the Spring of 2001.

Both Hampshire CCC and Grolsch see their new Sponsorship Agreement as a partnership helping, not only the development of Cricket in the County, but increasing Bass Brewers' market share in Southern England.

A comprehensive Sponsorship package will provide an endorsement of Bass Brewers' range of brands at the Hampshire Grounds and on the Hampshire Players' clothing. It is also anticipated that Club facilities will be fully utilized by the Sponsor throughout the term of the Contract.

Hampshire Marketing Manager, Mike Taylor said, ``To be working with one of the Country's leading Brewers at this crucial period for the club is not only a very exciting prospect, but a challenging one as well. We are pleased to Grolsch on board as Club Sponsor.''

The value of the Sponsorship is incentive based and will be dependent on Team performance and the use of facilities, but it is estimated to be worth in excess of UKP 300,000.